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 ORIENTATION: PERSUASION WORKSHOP

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 VALS MARKEING RESEARCH

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 VALS

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 RESERVE; BERTRAND RAVEN, "POLITICAL SOCIAL POWER"

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 REFERENT POWER CIALDINI, CHAP. 5

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 VALS STUDENT SPEECHES

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 REFERENT POWER, NLP

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 IMPERSONAL LEGITIMACY. CIALDINI, CHAP. 6

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 PERSONALIZED LEGITIMACY, CIALDINI, CHAP. 2