February 1997
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Syllabus
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1

 

2

 

3

 EVOCATIVE THEORY

4

 

5

 CIALDINI'S THEORY: INTRO., CHAP. 1, EPILOGUE

6

 

7

 DISSONANCE MODEL A

8

 

9

 

10

 DISSONANCE MODEL B, CIALDINI, CHAP. 3.

11

 

12

 SCARCITY THEORY: CHAP. 7

13

 

14

 FIRST EXAM

15

 

16

 

17

 Principles of Constructionism

18

 

19

 SYMBOLISM, FAIRHURST, PP. 1-22

20

 

21

 SYMBOLIC STRATEGIES. FAIRHURST, 100-126

22

 

23

 

24

 STRATEGIES CONTINUED

25

 

26

 ARCHETYPES

and

STORIES

27

 

28

 DISNEY WORLD; A CASE STUDY IN SYMBOLISM

 

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