Sherif's autokinetic effect
-Phase 1: experience autokinetic effect alone
-Phase 2: experience autokinetic effect with others
DV: would they conform to a standard?
Was it public conformity or private acceptance?
Schacter's "Johnny Rocco" Study:
-Ss read about a juvenile delinquent, and asked to discuss how to deal with him.
-Confederate disagreed with group's moderate response
DV: how is non-conformist treated?
Results: ignored, punished
So, we value non-conformity, but we punish those who do it!
IV-Minority social pressure (4 Ss & 2 confederates)
procedure: Ss shown slides of either blue or green, differing in brightness
DV: is the color blue or green?
In reality, all were blue
Results: Alone: 1/22 answered green
a. Public conformity, depending on consistency
b. -r(public conformity, private acceptance)
Difference between minority/majority influence:
Social Psychology 361