Definition: a favorable or unfavorable evaluative reaction
ABC's of attitudes
Do attitudes predict behavior?
Explanations: Measurement Issues
1. Are subjects telling the truth?
2. Levels of Measurement Specificity
a. Action (performed)
b Target (at which action is directed)
c. Context (in which action is directed)
d. Time (within which action takes place)
1. Attitude accessibility
Does our Behavior determine our Attitudes
procedure: -are you pro-safe driving, will you advertise?
-will you advertise?
procedure: -FITD vs control group
-bse card vision test
-gyn. Exam gyn. Exam
procedure: -Attitudes toward smoking
-smokers asked to role play cancer victims vs. Info
procedure: -Attitudes toward body image
-role play non-eating disordered patients