Social Cognition

What is it?

New Look Hypothesis

-basic perceptual/memory processes are susceptible to emotional and motivational factors

Bruner/Goodman, 1947: values impair our perception of actual size.

IV= social values = monetary value

DV = perceptions = size estimates

Experiment #2

IV= social values

DV= size estimates

Schema: an organized system or structure of cognitions about some stimulus, such as a person, role that enable us to understand new information (e.g., prototypes) etc.






What do schemas do? (When primed)

1. influence what information we attend to

eg., (Cantril)

-Princeton students saw P vs. Dartmouth game

-told to analyze it

-P saw more infractions by D



2. influence the memory

-how? recall of schema consistent information

forget schema inconsistent information

e.g. Rothbart et al, 1979

IV : friendly schema vs. Intelligent schema primed

DV: How many of these men were ...?

Constructing beliefs, behaviors, memories

a)stereotyped beliefs

b. behavior

c. memories


Representative heuristic

Base rate fallacy

Availability heuristic

Illusory Correlation

Illusion of control

Regression toward the average


Self-fulfilling prophecy: impression formed due to schema -->attend to those traits--> change your behavior in response-->which influences their behavior---> "aha! i was right!"

Lisa is starting to form an impression of Ralph by the type of answers he gives in class. She has a tendency to pay attention to the incorrect answers he has given because he has given primarily ___ a. incorrect answers in the past

b. correct answers in the past

c. correct answers recently

d. no answers in the past

People's greater fear of flying than driving can probably best be understood with the a. representativeness heuristic

b. vividness heuristic

c. availability heuristic

d. self-fulfilling prophecy