What is it?
New Look Hypothesis
-basic perceptual/memory processes are susceptible to emotional and motivational factors
Bruner/Goodman, 1947: values impair our perception of actual size.
IV= social values = monetary value
DV = perceptions = size estimates
IV= social values
DV= size estimates
What do schemas do? (When primed)
1. influence what information we attend to
-Princeton students saw P vs. Dartmouth game
-told to analyze it
-P saw more infractions by D
2. influence the memory
-how? recall of schema consistent information
forget schema inconsistent information
e.g. Rothbart et al, 1979
IV : friendly schema vs. Intelligent schema primed
DV: How many of these men were ...?
Base rate fallacy
Illusion of control
Regression toward the average
Self-fulfilling prophecy: impression formed due to schema -->attend to those traits--> change your behavior in response-->which influences their behavior---> "aha! i was right!"
Lisa is starting to form an impression of Ralph by the type of answers he gives in class. She has a tendency to pay attention to the incorrect answers he has given because he has given primarily ___ a. incorrect answers in the past
b. correct answers in the past
c. correct answers recently
d. no answers in the past
People's greater fear of flying than driving can probably best be understood with the a. representativeness heuristic
b. vividness heuristic
c. availability heuristic
d. self-fulfilling prophecy