MKT 325-80:  Marketing Management                     Fall 2008                                                          
John Redington    312D Anderson Hall    610.436.2259   mailto:jredington@wcupa.edu

"Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders."
American Marketing Association, August 2004

Course Syllabus          Topic Outline          Additional Notes on the Course Syllabus 

Readings
Leading Revenue Businesses - Profit
Laptops in the Classroom
Job Skills
Jobs - personal web pages
"Make Money on the Things You Sell"
"What web businesses make money"
Strategy & Environments

Exam 3    November 25, 2008
    Extra credit included, due November 18, 2008

Case: York Brands     due: November 18, 2009

Note on Sensitivity Analysis

Case: Lynn's Chowders     due: November 11, 2008
    Financial Analysis for Lynn's Chowder's

Exam 2     November 4, 2008
    Extra credit problems enclosed - due October 28, 2008

Case: Tennyson Electronics     due October 28, 2008
    Financial Analysis for Tennyson Electronics

Case: Zapit Gourmet     due October 7, 2008
    Financial Analysis for ZapIt

Note on Profitabilty Analysis for New Products

Exam 1    September 30, 2008
Extra Credit     due September 23, 2008

Special Assignment:     due September 23, 2008
    Return Advanced Furniture Systems Case (or a copy)  

Case: Advanced Furniture Systems    due, September 9, 2008
   Financial Analysis for Advanced Furniture Systems
   Sample Memo

"Getting the Numbers"
   Excel Example

Notes on Memos

Case: Harry's All-Purpose Sauce     due, September 2, 2008

Prerequisites:  ACC 201, BLA 201, CSC 101(or higher), ECO 112, ECO 251, MAT 105/107/etc.

What these Prerequisites Mean:

You should be familiar with:
    the concepts of revenues, costs, and profit from both accounting and microeconomics;
    the nature of the legal and regulatory environment in which organizations operate;
    demand and pricing theory from microeconomics;
    measures of central tendency (mean, median, mode) and the concept of probability;
These concepts will be reviewed briefly in the coverage of the material in this course.

You should be capable of:
    preparing memos using word processing software (spellchecked and proofread);
    preparing spread sheets (to present financial analysis, as covered in this course);
    receiving and sending email via your university account;
    interpreting algebraic formulas (convenient for expressing quantitative concepts).
This material will not be covered in this course.