MKT 325-04: Marketing
Management Fall
2009
John Redington 312D Anderson Hall 610.436.2259 mailto:jredington@wcupa.edu
"Marketing is an
organizational function and a set of processes for creating, communicating and delivering
value to customers and for managing customer relationships in ways that benefit the
organization and its stakeholders."
American Marketing Association, August 2004
Course Syllabus Topic Outline Additional Notes on the Course Syllabus
Readings
Leading
Revenue Businesses - Profit
Laptops in the
Classroom
Job Skills
Jobs -
personal web pages
Readings on Environment, Strategy, Profitability
Exam 3 Thursday, December 3, 2009
extra credit problems enclosed, due Tuesday, December 1, 2009
Case: York Brands due Tuesday, November 24,, 2009
Case: Lynn's Chowders due Tuesday, November 17, 2009
Exam 2 November 5, 2009
extra credit
problems enclosed, due November 3, 2009
Solutions
for Sample Problems
Case: Tennyson Electronics
due
November 3, 2009
Financial
Analysis for Tennyson Electronics
Case: ZapIt (Part 2)
due October 22, 2009
Financial
Analysis for ZapIt
Case: ZapIt (Part 1) due Thursday, October 15, 2009
Note on Profitability Analysis for New Products
Exam 1 Tuesday, October 6, 2009
extra credit
problems enclosed - due Thursday, October 1, 2009
Case: Advanced Furniture
Systems due
Tuesday, September 22, 2009
Financial
Analysis for Advanced Furniture Systems
Sanple Memo for Advanced Furniture Systems
Assignment due September 15, 2009
"Getting the Numbers"
Sample Profitability Calculation (Excel)
Case: Harry's All-Purpose Sauce due Thursday, September 10, 2009
Prerequisites: ACC 201, BLA 201, CSC 101(or higher), ECO 112, ECO 251, MAT 105/107/etc.
What these Prerequisites Mean:
You should be familiar with:
the concepts of revenues, costs, and profit from both
accounting and microeconomics;
the nature of the legal and regulatory environment in which
organizations operate;
demand and pricing theory from microeconomics;
measures of central tendency (mean, median, mode) and the concept of
probability;
These concepts will be reviewed briefly in the coverage of the material in this
course.
You should be capable of:
preparing memos using word processing software (spellchecked and
proofread);
preparing spread sheets (to present financial analysis, as covered in
this course);
receiving and sending email via your university account;
interpreting algebraic formulas (convenient for expressing quantitative
concepts).
This material will not be covered in this course.