MKT 325-01: Marketing
Management
Fall
2008
John Redington 312D
Anderson Hall 610.436.2259 mailto:jredington@wcupa.edu
"Marketing is an
organizational function and a set of processes for creating, communicating and delivering
value to customers and for managing customer relationships in ways that benefit the
organization and its stakeholders."
American Marketing Association, August 2004
Course Syllabus Topic Outline Additional Notes on the Course Syllabus
Readings
Leading
Revenue Businesses - Profit
Laptops in the
Classroom
Job Skills
Jobs -
personal web pages
"Make Money on the Things You Sell"
"What web businesses make money"
Strategy & Environments
An Important Note on the York Brands Case
Exam 3
Tuesday,
November 25, 2008
Extra credit included, due: Thursday. November 20, 2008
Case: York Brands due: Tuesday, November 18, 2008
Case: Lynn's Chowders
due:
Tuesday, November 11, 2008
Financial
Analysis for Lynn's Chowders
Exam 2
Thursday, October 30, 2008
Extra credit
problems enclosed - due Tuesday, October 28,2008
Case: Tennyson Electronics
due
Thursday, October 23, 2008
Financial
Analysis for Tennyson Electronics
Case: ZapIt Gourmet
due
Thursday, October 9. 2008
Financial
Analysis for ZapIt
Note on Profitabilty Analysis for New Products
Exam 1 Thursday, September 25, 2008
Extra Credit due Tuesday, September 23, 2008
Special Assignment:
due
September 23, 2008
Return Advanced Furniture Systems Case (or a
copy)
Case: Advanced Furniture
Systems due,
Tuesday, September 9, 2008
Financial
Analysis for Advanced Furniture Systems
Sample Memo for Advanced Furniture Systems
"Getting the Numbers"
Excel Example
Case: Harry's All-Purpose Sauce due, Thursday, September 4, 2008
Prerequisites: ACC 201, BLA 201, CSC 101(or higher), ECO 112, ECO 251, MAT 105/107/etc.
What these Prerequisites Mean:
You should be familiar with:
the concepts of revenues, costs, and profit from both
accounting and microeconomics;
the nature of the legal and regulatory environment in which
organizations operate;
demand and pricing theory from microeconomics;
measures of central tendency (mean, median, mode) and the concept of
probability;
These concepts will be reviewed briefly in the coverage of the material in this
course.
You should be capable of:
preparing memos using word processing software (spellchecked and
proofread);
preparing spread sheets (to present financial analysis, as covered in
this course);
receiving and sending email via your university account;
interpreting algebraic formulas (convenient for expressing quantitative
concepts).
This material will not be covered in this course.