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Finance Committee Feedback Paper #3

November 10, 1996


Tom Dilbert

Dick Tracey

Nancy Drew

Brenda Starr

In this particular feedback paper, the ways in

which the Finance Committee did its advertising, will be discussed.

This paper will also discuss the strategies that were used to advertise,

how effective the strategies were, and exactly who did, and did not

participate in the actual process of advertising.

Being that our main focus is to generate funds for the

Faculty Feud project, our group did an abundance of advertising. Our

first advertisimg plan to get funds, was to visit small business

organizations that we thought might help out with not only money, but

also donations that could be used as prizes for the teams participating

in Faculty Feud. Donations such as T-shirts, gift certificates, coupons,

etc., would definitely help out with the project. In exchange for their

help, their businesses would be advertised during small intermissions

while Faculty Feud is going on. Everyone in the group took on certain

advertising tasks, which they were responsible for. Shawn took on the

responsibility of writing a general letter, addressed to all of the

business organizations that were going to be visited. The general

purpose of the letter was to say in writing what we were already asking

them in person. (Can you please help us with your donations, that in

turn will help disaster victims in great need.) Nancy agreed to visit

some stores in Exton Mall for donations, while Dick said that he would

complete his advertising tasks by going to some local bars for help.

Peggy agreed to talk with her former employer, Kelly's Sports to see if

they would be willing to help, and last but not least, Jen and Shira

agreed to visit stores in Parkway Center and West Goshen Shopping

Centers. Everyone completed their advertising tasks, except for Jen


and Shira. Jen stopped coming to class altogether, and Shira seems to

only come to class on lecture days, and not work days for the groups.

The rest of the group has ruled them out ofhelping to advertise the


Our second advertising plan was already in effect while

we were busy visiting the business organizations, asking them for help.

Brenda agreed to advertise our project to Faculty Student

Interrelations, to see if they would be kind enough to grant us any

money possible for Faculty Feud. She stayed in contact with this

organization for a few days, and no more than a week later, a grant for

$250.00 was approved for Faculty Feud!

One advertising strategy that was used, was the letter

written to the business organizations that we visited. This strategy was

thought to be a good one, because it looked more official than just

going in and asking for money and or other donations. Although a few

business organizations cooperated, a lot of business organizations

turned us down, and some even looked at us as if we were crazy. So

this strategy turned out to be ineffective. Another advertising strategy,

done by Brenda, was explaining to Faculty Student Interrelations, in a

polite and mannerable way, what Faculty Feud was, its purpose, and

how it would fit us as an entire class. This strategy was indeed

effective, because we received the grant that was needed for the


In conclusion, we have discussed how we advertised for

our group, what strategies were used, whether or not the strategies

were effective or not, and who participated, and did not participate in

the advertising process. Small business organizations were


visited and asked for help with donations, and we also asked for

help from Faculty Student Interrelations. The first plan did not go too

well. The second plan went good, and the group received a $250.00

grant for Faculty Feud. Advertising is a very tough job to do and with

lack of experience and people, it can fail in some areas. This is why

our group did not succeed in getting much help from some of the

organizations. If we had to do this project over, and we knew the

things that we know now about how advertising works, we believe that

things would have came out better.